According to the ITV GE Kids July Newsletter, over 1.3m unique kids in the UK have so far watched Thunderbirds Are Go on ITV and CITV. More boys 6-11 have watched Thunderbirds Are Go than Teenage Mutant Ninja Turtles, Star Wars and Power Rangers for the same age group. In Australia and New Zealand, it was the top-rated show for 5-12 year olds across all channels at the time of launch.
Thunderbirds Are Go is also ready to launch in the Middle East and Israel later in the year. MBC3 will air the series from August. ITV Studios Global Entertainment has appointed MBC as the licensing agent for the market, and Toy Triangle as the master toy partner, with products launching from January 2016.
The series will air on Noga in Israel from December, with toys from Ilanit launching just after the TV broadcast. ITVSGE has appointed LDI as the licensing agent for the region.
Meanwhile, the Tracy Island playset has been listed as one of the ‘Top 10 toys for Christmas’ by Argos, Hamleys and Tesco in the UK. Initial sales of the Thunderbirds Are Go toy range in Australia and New Zealand have proven to be strong. The DVD is also a success, reaching top of the charts at all major retailers according to ITV.
Fans who are signed up to the series official website, www.thunderbirds.com will already be aware of the imminent launch the Thunderbirds Are Go: Bootcamp, featuring a host of weekly activities, downloads, videos, fun facts, polls and quizzes to keep fans engaged until the main site returns with episode 14 in autumn 2015. ITV reports 33,000 active users and over half a million page views per month, with an average 7 minute dwell time.